Definition Collective
Chicago Therapy Practice
The Definition Collective is a group of therapists who specialize in "whole life" therapy needs, serving families, couples, and individuals.
When Arlyn — the lead therapist and practice owner — approached me for a strategic brand photo shoot, she expressed she wanted images that were neutral and organic. She also wanted to show how they're able to meet with their clients in-person and through telehealth, and even offer "walk and talk" therapy sessions to their establish clients.
We incorporated the staff of Definition Collective, and involved models to showcase the diversity of clients they serve. The goal of the Definition Collective is to walk alongside each of their clients as they reach their own personal goals for mental health.
I worked closely with Definition Collective's chosen brand and web designer (Jess at Studio Crescent Co) so we could create an overall visual design that would serve their practice now and into the future.
